Tag Archive: Locally Grown

Mar 03

Locally Grown Ethnic Greens and Herbs: Demand Assessments and Production Opportunities for East Coast Farmers

Hispanics and Asians living in the United States had a combined purchasing power of almost $1.5 trillion in 2009, representing a major market opportunity for farmers on the East Coast. The primary focus of this project was to analyze consumer demand for ethnic greens/herbs, understand willingness to pay a premium for fresh leafy greens/herbs, document …

Continue reading »